The new Cadbury’s advert by Saatchi & Saatchi (SA) is, in short, pretty special. Their brief was "to make people feel the same joy they experience when they eat Cadbury Dairy Milk" and the idea of this Ostrich finally being able to fly creates a rather warm and fuzzy feeling.

Following a rather tepid attempt for the 2012 Olympic campaign (the Spots vs Stripes concept) thankfully this advert rescues and brings the beloved brand back to where it should be; the new Gorilla indeed.